Annika Campbell

Annika has worked for NMR since the autumn of 2023. Her background is focussed on the customer experience, process improvement and service excellence where she has over 16 years of experience. Having previously worked in the medical device sector, managing service teams across North Europe and later taking a global strategic customer position, Annika is passionate about the customer experience and how that translates commercially.

Annika has a strong track record in management and customer experience. She is consistently driven to lead and create strategies that deliver the best experience to all on the journey, constantly looking for ways to exceed their expectations and be the supplier of choice. She is known for her people skills and enjoys interacting with different people, both employees and customers, so all can work together to achieve the best results.

She has a bachelor's degree in Law from Keele University and an MBA from the University of Central Lancashire where her dissertation focussed on organisational culture. She is also qualified in coaching and mentoring, as well as neurolinguistic programming (NLP).